Segmentation means grouping your subscribers by what they have in common: location, engagement, purchase history, and so on.
Why it matters
Segmented campaigns earn higher open and click rates — and fewer unsubscribes — than blasting the whole list.
Where to start
- Engagement segments: who opened in the last 90 days, and who didn't.
- Location segments: local campaigns by city or country.
- Behavior segments: everyone who clicked a specific link.
Segments in Qulaq run in real time — the moment you set a rule, you see how many subscribers match.