Done right, email marketing is one of the highest-return channels there is. This post walks you through building your first campaign in five steps.
1. Prepare your list
Start with a clean list of people who opted in. Bring your subscribers into Qulaq with a CSV import or a signup form integration.
2. Build a segment
Rather than sending everyone the same email, create segments based on behavior and subscriber fields.
3. Design your template
Use the drag-and-drop editor to build a mobile-friendly template that matches your brand.
4. Test it
Check your spam score and send yourself a test email before you go live.
5. Send and measure
Track opens, clicks, and bounces on a single screen — then use that data to make the next campaign better.